AD Design Show - My Experience

AD Design Show - My Experience

04 Apr 2018

The past few weeks have passed by in a blur. The first half of March was spent conceptualizing Anoma's debut exhibit at the prestigious Architectural Digest Design Show in New York City. As the month wore on and deadlines approached, our studio in Noida, India, was a scene of frenzied activity. Deeply aware of the incredible opportunity this show presented, I wanted to put our best foot forward with a carefully curated product showcase.

Anoma’s exhibit consisted of some of our most adroit sculptures such as the Anemone and the Splice and our latest modular surfaces – the Elm, the Rokakku, the Raza, and the Kinetic series – that are crafted using a combination of digital manufacturing and traditional handcraft techniques.

It was an incredibly exciting time for me: this was the first time I was exhibiting in New York City, the hub of modern international design. The idea behind launching Anoma was to refine my product offering with the view to cater to the contemporary global market. The AD Design Show provided the perfect platform to showcase our minimal, artisanal products to a diverse international audience.

This year, the show had a jittery start: a snow storm hit the city just a day prior to the opening, leading to concerns about visitor attendance. By the end of the four days, however, the show had drawn as many as 40,000 design aficionados to the world’s leading design presentation, offering inspired vignettes by respected brands, design seminars, culinary demonstrations, and special appearances.

The feedback we received was overwhelmingly positive. Our shortlisted selection of three neutral hues – Graphite Grey Granite, Crèma Limestone, and Pristine White Marble – appealed to the minimal aesthetic of the international visitors as intended.  Our products were also highly appreciated for their organic forms and unique textures – something unparalleled and unique in natural stone. In all, the show was an enthralling experience for us, as we celebrated twenty-first century design innovation rooted in traditional Indian craft.